History of The Happiest Blog On Earth

The Happiest Blog On Earth was created in 2013 by Brandon Hawkins. During the first two years, the blog had just under 600,000 hits and less than 14,000 unique visitors. Thanks to an outpouring of support from the Disney fan community, The Happiest Blog on Earth has had millions of hits worldwide in the last year alone.


Partnership with the Make-A-Wish Foundation

The Happiest Blog On Earth has always been about giving back and has never been about making money. When the blog began to make revenue in 2014, creator Brandon Hawkins immediately looked for a charity to donate the money to. The Make-A-Wish Foundation was a perfect fit. They send terminally ill kids to the Walt Disney World and Disneyland Resorts as the kids final ‘wish’.

At the end of every month, all of the money generated from ads on the blog and on the YouTube channel is directly donated to the Make-A-Wish foundation.

To make your own donation to the Make-A-Wish Foundation, you can visit Wish.org.


About NEW | Popular | Hot | Trending features

The newest way to find out what’s trending in the Disney community is on these pages.

  • Popular – The most viewed posts of all time (something like “Hall of Fame”).
  • Hot – The most viewed posts from last month.
  • Trending – The most viewed posts from last day.


About the NEW Browse by Emotion Technology

In the sidebar on the right side of every page and in the footer of every page is the option to browse by emotion. This new technology categorizes every post into a specific emotion, allowing you to browse articles, videos, photos, and more by a specific emotion.


Presence on Social Media

Since joining the ever-changing world of social media last summer, The Happiest Blog on Earth now has over 2,000 followers on Twitter and over 1,600 followers on Instagram. The blogs Twitter account on average has 69.1k impressions, reaching thousands of people around the globe.

Last summer, Brandon did a daily live-stream on Periscope called “Daily Dose of Disney.” With over 130 episodes, the new show received 176,650 hearts and gained almost 900 new followers. Brandon hopes to start a daily Periscope show again sometime soon, after THBOE TV – vlogs make their debut on YouTube.



I know I don’t say this enough but thank you. Thank’s to people like you, I have been able to grow and expand the blog to it’s fullest potential. Without the help of Disney fans like yourself in the Disney community, none of this would be possible.

There is one special Person I would like to thank, and that would be my good friend and mentor Jeff DePaoli. Since meeting Jeff in July of last year, the numbers on the blog and social media have skyrocketed, thanks to the advise and help from Jeff. At the 2015 D23 Expo, Jeff and I did everything together for three solid days. Those were probably the best three days of my life.

Thank you Jeff, not only for being a great mentor and adviser on the blog, but also for being a great friend.