Many people online seem to think that the first trailer for “Solo: A Star Wars Story” will debut sometime during the Superbowl. At face value, this makes sense. A huge television audience (usually the biggest of the year) would make for one of the largest trailer debuts of all time. However, the more you think about this being a possibility, the less likely it seems.
A trailer would likely be around 2 minutes and it would have to debut during a commercial break. Not during halftime as Justin Timberlake is allocated a majority of that time. Disney has confirmed that they have purchased an ad slot for the Super Bowl but it’s unknown how long the slot is for or what will be advertised during that time.
Last year during Super Bowl, Disney aired a spot for their family title Pirates of the Caribbean: Dead Men Tell No Tales. Hence upcoming family pics like A Wrinkle in Time and Pixar’s The Incredibles 2 are also likely Super Bowl spot candidates. That’s not uncommon, but debuting a trailer is.
If Disney decides to drop a trailer during the Super Bowl, it would be the first time a Star Wars movie has been advertised during the Super Bowl since Disney’s acquisition of Lucasfilm. It’s more likely that we would see a trailer released a week from today next Tuesday, as that’s when Disney likes to release Star Wars trailers. What do you think? Comment below or take the conversation to twitter by tagging @TheHappiestBlog.